Design Directive Inc is a multidisciplinary design firm specializing in strategic product innovation. We specialize in the conception and realization of innovative products and creative interactive solutions through prudent application of user research and proven design principles. Our work spans a wide spectrum of industries including consumer, industrial and healthcare products.

Our creative professionals utilize a proprietary development platform that addresses a multitude of critical design issues facing product development today. Pivotal aspects of Design for Environment and Design for Manufacturing frameworks are incorporated into the platform in an effort to deliver efficient, marketable, and financially and ecologically sustainable solutions. In short, our methodology strives to align user needs, ecological responsibility, and business objectives to ensure the resulting product is a market success.

Our office is strategically situated in Kitchener-Waterloo, Ontario; the centre of Canada's Technology Triangle (CTT). The CTT is Canada's 10th and Ontario's 4th largest urban area with over 1200 manufacturing operations in the region.