Product Definition Phase is based on market research to assess profitability, user needs, standards and competing products. Research results are summarized in the Design Brief to capture product specifications and performance criteria.

Product Conceptualization Phase is guided by the Design Brief. Envisioned product criteria are translated into sketches of potential solutions. Creativity reigns free as functionality and aesthetic styling are synthesized. The most feasible solution(s) are chosen for further development.

Preliminary Design Phase incorporates product specifications and performance features into a 3D computer model of the product. Manufacturability, usability, maintenance, ergonomics, safety and environmental drivers are resolved as the CAD model is refined and the preliminary design emerges.

Design Validation Phase tests the merits of the preliminary design. Products vary significantly in complexity and performance so appropriate validation methods must be chosen accordingly. A functional prototype may be used to validate performance of specific product features. An appearance model may be utilized to validate the product aesthetic.

Final Product Design Phase is fueled by the results of the Validation Phase. CAD models are revised with final design changes and refinements as the model is optimized for tooling and consequent manufacturing. Technical drawings are generated to capture the design intent and aid the consequent Tooling and Manufacturing phases of development.